Analytics & Stats

Loyalty system feature:

Loyalty Program Analytics That Show What Works

See who your best customers are, which rewards drive return visits and how your loyalty program performs over time — all in a clear dashboard, built in and free.
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Full customer overview

Tracks loyalty program success

Filter by time range

Preview of a feature - Analytics & Stats:

What is loyalty program analytics?

Loyalty program analytics is simply the data behind your rewards: who joins, how often they come back, what they redeem, and whether your program is actually growing repeat business. BonusQR gathers it automatically every time a customer scans — no setup, no extra tools.

At a glance, you can see:

  • How many customers joined this week or month
  • How many keep coming back — and how often
  • Which rewards and offers perform best

Want to launch a loyalty program for your business?
Set it up in just a few minutes!

Loyalty feature Analytics & Stats - suitable for:

The metrics that matter

New members

How many customers join your program over any time range.

Returning customers

The share of customers who come back — your loyalty in one number.

Visit frequency

How often loyal customers return, so you can spot trends.

Top rewards

Which rewards are redeemed most, so you can promote the winners.

Redemption rate

How many earned rewards are actually used — a sign of real value.

Inactive customers

Who hasn't visited in a while, ready for a win-back message.

Other features

Best loyalty programs for Analytics & Stats

Stamp card loyalty program in the BonusQR customer app
Points loyalty program in the BonusQR customer app
Tiered cashback loyalty program in the BonusQR customer app
Reward for spend loyalty program in the BonusQR customer app
Reward for visit loyalty program in the BonusQR customer app
Fixed discount loyalty program in the BonusQR customer app
Welcome coupon for signing up in the BonusQR customer app
Special occasion loyalty program in the BonusQR customer app
Tiered stamp card loyalty program in the BonusQR customer app
Referral system loyalty program in the BonusQR customer app
Custom offer in the BonusQR customer app
Cashback loyalty program in the BonusQR customer app
01. Loyalty module

Stamp Card

The stamp card loyalty module in a loyalty application rewards customers with virtual stamps for each purchase, unlocking discounts or free items as they collect stamps. This digital system enhances engagement, boosts customer retention and offers convenience and easy tracking.

02. Loyalty module

Points System

The Points System loyalty module allows customers to earn points based on their purchases, with the flexibility to define the value of each point (e.g., 1 point = $1). You can set up a variety of items or rewards that customers can redeem with their accumulated points.

03. Loyalty module

Tiered Cashback

The Cashback loyalty module rewards customers with a percentage of their purchase amount back as credit for future use. You can customize the cashback value or set up a tiered cashback system, where customers earn higher cashback percentages as they spend more.

04. Loyalty module

Reward for Spend

The Reward for Spend loyalty module encourages higher spending by granting customers a coupon each time they reach a defined spending threshold (e.g., $50). This strategy motivates repeat purchases and gives customers a tangible goal to work toward, increasing overall engagement and sales.

05. Loyalty module

Reward for Visit

With the Reward for Visit loyalty module, customers receive a reward after a certain number of QR code scans during their visits. For example, after 5 visits, they unlock a coupon. This system promotes frequent returns and helps build a consistent customer base.

06. Loyalty module

Fixed Discount

The Fixed Discount loyalty module allows you to assign specific discount rates to different customer groups. For example, VIP members may receive a 10% discount on all purchases. This approach lets you personalize rewards, recognize loyalty, and incentivize upgrades to higher tiers.

07. Loyalty module

Onboarding Promotion

The Onboarding Promotion module gives new users an instant incentive by providing a one-time coupon after registration. This welcome gift helps convert signups into active users by giving them a reason to make their first purchase quickly.

08. Loyalty module

Special Occasion

The Special Occasion loyalty module enables you to surprise your audience with a one-time coupon on selected holidays or celebrations (e.g., birthdays, Valentine’s Day, or store anniversaries). It adds a personal touch and strengthens emotional connections with your brand.

09. Loyalty module

Tiered Stamp Card

The Tiered Stamp Card module rewards customers at several stages of one stamp card, for example with a coffee after 5 stamps and a dessert after 10. Each stage reached gives its own coupon, so the next reward is always within reach. Available in the Basic plan.

10. Loyalty module

Referral System

With the Referral System module, customers share their personal link and earn a coupon for bringing in friends. You decide how many friends it takes (1 to 5) and what the reward is. A friend counts once they sign up through the link and show their QR code on a visit. Available in the Premium plan.

11. Loyalty module

Custom Offer

The Custom Offer module lets you show your own offer or announcement among your members' bonuses, such as a lunch deal, a happy hour or a members-only price. A headline is all it needs, and you can add several offers. Included in the free plan.

12. Loyalty module

Cashback

With the Cashback module, customers get a percentage of every bill back as credit, which they can use to pay one of their next bills. Staff only enter the bill amount and the credit is added automatically. Included in the free plan.

BonusQR loyalty analytics dashboard on a laptop showing customer and reward statistics
Your dashboard

Everything in one clear dashboard

No exports, no formulas. Open the BonusQR dashboard and your loyalty program tells its own story — filter by time range and watch the trends that matter most to your business.

  1. 1Pick a time range — today, this month or any period
  2. 2See joins, returning customers and reward activity
  3. 3Act on it — adjust rewards, send offers, win customers back
See your analytics free
All plans

A monthly report in your inbox

On the first day of every month, BonusQR e-mails you a summary of the previous month – no need to log in to see how your loyalty program is doing.

  • Scans, new customers and rewards granted
  • Spending, credit and points, depending on your programs
  • How your features did – news, wallet cards, e-shop, menu and bookings
  • Sent to every manager in their own language

Don’t need it? Unsubscribe with one click in the e-mail.

Built-in loyalty analytics turn everyday scans into decisions you can act on. See which rewards actually bring people back, which customers are slipping away, and how activity changes week to week — without spreadsheets or a separate analytics tool.

With a clear view of customer behavior and program performance, you can double down on what works, fix what doesn't, and grow repeat business. Better retention and smarter promotions follow naturally when you can finally see the numbers.

  • See new vs. returning customers at a glance
  • Know which rewards drive the most visits
  • Spot inactive customers before they churn

Want to launch a loyalty program for your business?
Set it up in just a few minutes!

Any questions? Check out the FAQ

With BonusQR, you get a list of your loyal customers, including the nicknames they choose in the app. You can also see their visit history, collected points, and used coupons.

All customer data is protected and GDPR compliant. We do not show email addresses to businesses, and we only send notifications to customers about important or helpful updates—like earned rewards, upcoming coupon expiry, or new offers from your café.

Thanks to BonusQR, you can stay in touch with your customers, while keeping their privacy safe.

Use modern and fun technology to make your loyalty program exciting. BonusQR is an app that automatically gets your customers involved.

Gamified loyalty programs—like collecting stamps, tracking visits, or spending milestones—make customers feel rewarded for their effort. People love the feeling of unlocking a reward!

The app shows them their current progress and what rewards they can get next. That way, they feel like part of a game.

You can also set up random prizes—and you’ll see how happy your winners are!

You can use the BonusQR loyalty program for free, and you’ll usually see results within the first 2 weeks. It depends on your business type and how attractive your loyalty offer is.

Thanks to detailed statistics, you’ll see if new customers are joining each month and how many returning customers are coming back. If people are returning, your loyalty program is working well. Your next step is to help your loyalty club grow.

If you want to unlock even more features, you can choose a paid plan, Basic or Premium (current prices in your currency are on the pricing page). This gives you access to tools like push notifications, special coupons, early access sales, and more – which can help boost customer engagement even faster.

It’s easy! As soon as you create your profile in BonusQR and set up your loyalty program, you can start right away.

In the PROMOTION section, you’ll find flyers and stickers with your QR code. When customers scan it, they’ll see your loyalty offer and can join your club with just one click. All instructions are easy to understand – they appear both in the app and on the printed flyers.

Don’t forget to share your loyalty program on social media and your website. You’ll find a special link in the same section, which you can use to promote your loyalty offer online.

Always start by choosing one main loyalty program – something long-term that works for every visit and is interesting for most customers. Good choices are Points or Cashback, because they let you reward all customers every time they come.
Then, add an onboarding reward – a gift for new members when they join your loyalty club. The first step is always the hardest, so a special welcome bonus helps a lot.
Finally, make your program fun and playful! Add gamification elements like:
Stamp collection
Rewards for spending a certain amount
Surprise wins
Birthday gifts
This mix keeps customers engaged and happy to come back.

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Want to launch a loyalty program for your business?
Set it up in just a few minutes!