What kind of reward should I choose for my customers?

You can choose different types of rewards. It can be a coupon for a free product or service (like a coffee, dessert, or massage), or a discount or voucher with a set amount of money off. What’s important is that the rules are clear and the reward is interesting for most people. For example, “every 8th coffee free” is motivating. But “every 20th coffee free” is too far away and not exciting. Don’t forget the main idea of a loyalty program – you are rewarding customers for choosing you instead of your competitors. Think about it: How much do you appreciate a customer who comes for the 10th time? Or someone who spends €100 at your café instead of somewhere else? The better the reward feels, the more likely they’ll keep coming back.

Paper vs. Digital Loyalty Cards – What are the pros and cons?

Paper cards are nice and physical – customers can start using them right away, even without joining a loyalty program. But they are not very effective. Many customers lose them after one visit or forget them in another bag. That means no points – and you can’t send them reminders or special offers. Digital loyalty cards are always in the customer’s phone, so they never forget them. They can always see their current points, and they can receive updates, birthday coupons, and special offers – all of which motivate them to come back. The only small disadvantage of digital cards is that customers need to create an account to use them. But with BonusQR, they can register in just one click – quick and easy!

How can I measure the success of my loyalty program?

Start with your sales. A good loyalty program should boost repeat purchases and customer spend. To check if your setup works, track these key numbers: 1. How many customers joined? If fewer than 30–40%, your program may need to be more attractive. A welcome voucher can help — even with a free BonusQR account. 2. New vs. returning customers After 2–3 months, aim for at least 60–70% returning customers. If you reach 80%, that’s excellent. 3. Revenue impact Loyalty members usually spend 12–40% more and shop more often. Even a 5% retention increase can grow profits by up to 95%. All of this is trackable in your BonusQR dashboard.

How do I start using the app and promote my loyalty program?

It’s easy! As soon as you create your profile in BonusQR and set up your loyalty program, you can start right away. In the PROMOTION section, you’ll find flyers and stickers with your QR code. When customers scan it, they’ll see your loyalty offer and can join your club with just one click. All instructions are easy to understand – they appear both in the app and on the printed flyers. Don’t forget to share your loyalty program on social media and your website. You’ll find a special link in the same section, which you can use to promote your loyalty offer online.

How can I gamify my loyalty program?

Use modern and fun technology to make your loyalty program exciting. BonusQR is an app that automatically gets your customers involved. Gamified loyalty programs—like collecting stamps, tracking visits, or spending milestones—make customers feel rewarded for their effort. People love the feeling of unlocking a reward! The app shows them their current progress and what rewards they can get next. That way, they feel like part of a game. You can also set up random prizes—and you’ll see how happy your winners are!