Loyalty program Onboarding Promotion

Onboarding Promotion

Welcome new customers to your loyalty club

Encourage customers to join your loyalty club by offering them an exclusive onboarding reward. Once they register, they receive a special coupon  with a discount or product offer. This unique offer is shown only to new customers and can be used just once, motivating them to take that first step towards loyalty rewards.

Invite New Customers

Exclusive Coupon

One-Time Gift

Welcome offer

What is a welcome offer for new customers?

A welcome offer is a small gift that new customers get for joining your loyalty program – for example a free coffee or a discount on their first bill. It gives people a reason to sign up today instead of “next time”.

In BonusQR this program is called Onboarding Promotion. The welcome card is shown to customers who are new to your program. Right after they sign up, they receive the welcome coupon in their account and by e-mail, and staff redeem it by scanning the coupon’s QR code.

  • Shown only to new customers
  • Each customer receives it only once
  • Part of the Free plan
New customer at a hair salon reception receiving a welcome coupon in a loyalty app

What can be set up in the loyalty program Onboarding Promotion?

01

Define the Reward

Offer a welcome gift, like a free drink or discount, to encourage new customers to join your loyalty club.

02

Customize the Coupon

Create a coupon with a clear name and any specific conditions, like an expiration date.

03

Add Motivation

Include a catchy message to encourage customers to take action and join your loyalty program.

💡 Pro tip: Learn how to design a points program that boosts repeat visits and revenue in our blog: Read BLOG.

Why welcome new customers with an offer

The first visit decides whether a customer comes back. A welcome gift makes that first step easier.

More sign-ups

A concrete gift is the clearest answer to “why should I join?” – customers see what they get before they sign up.

A reason to return

With a valid coupon in their account, new customers have a reason to come back, and you can set how long it stays valid.

Only for new customers

The welcome card disappears for customers who already have visits, so regulars don’t receive it again.

Fully automatic

BonusQR issues the coupon right after sign-up and sends it by e-mail. Staff only scan it when it is used.

Builds your customer list

Every new member becomes a contact you can reach later with news and offers.

A perfect start for every program

Add the welcome coupon to a stamp card, Reward for Visit or any other main program in the same offer.

Customer’s perspective of Onboarding Promotion loyalty module

Customer’s perspective of
Onboarding Promotion - loyalty module

  • New customers immediately see your welcome reward and are motivated to register in your loyalty club.
  • After joining, a unique digital coupon with your welcome gift is automatically added to their profile.
  • Customers can use their reward right away and start collecting points in your other loyalty programs.
How will your employees see the Onboarding Promotion loyalty program

How will your employees see the
loyalty program: onboarding promotion

  • Easy Coupon Redemption: Staff simply scans the customer’s onboarding coupon to apply the welcome reward instantly.
  • See Coupon Details: During the scan, staff clearly sees what discount or gift is included in the customer’s onboarding reward.
  • Personalized Service: Staff also sees the customer’s name, allowing for a friendly, personal greeting and thank you.
Manager’s view of Onboarding Promotion

Manager’s view of
Onboarding Promotion

  • Customer Details: See when the onboarding coupon was used and full visit history with points.
  • Growth Tracking: Monitor new vs. returning customers with time filters and clear stats.
  • Full Customer List: Get a complete list with visit data and loyalty charts.

Welcome coupon compared with a fixed discount and special occasions

Three add-ons that work well together – each one targets a different moment.

Free plan

Fixed discount

A percentage discount all members get on every visit.

  • ✓A benefit on every visit
  • ✓Optional happy hour
  • −Not aimed specifically at new customers
Free plan

Welcome coupon

A one-time coupon new customers receive right after signing up to your loyalty program.

  • ✓Gives people a reason to join today
  • ✓Shown only to new customers
  • ✓Used once, then it disappears
Premium plan

Special occasion

Automatic coupons for the customer’s birthday and days such as Valentine’s Day or Halloween.

  • ✓Brings customers back on a set date
  • ✓Repeats every year
  • −Available on the Premium plan
ComparisonFixed discountWelcome couponSpecial occasion
Who gets itAll membersNew customers onlyCustomers who have visited you
WhenOn every visitRight after sign-upOn the day or in advance
How oftenEvery timeOnce per customerEvery year
PlanFreeFreePremium

Where a welcome offer works well

Anywhere new customers walk in and you want them to come back.

Want to launch a loyalty program for your business?
Set it up in just a few minutes!

Loyalty program Onboarding Promotion - suitable for industries

Why Do You Need a Loyalty App?

  • Increase Repeat Visits
  • Enhance Sales & Customer Spend
  • Gain access to powerful features
See all features

Loyalty Programs

Choose the loyalty program that fits your business. Points collection, Stamps, Cashback, Rewards for regular visits, Discounts, Coupons ...

– it’s all up to you!

Analytics & Insights

Get to know your customers better. Track visit history, see which offers perform best, and identify your most loyal customers. Build your database and watch your business grow!

Push & Email Notifications

Stay on your customers’ minds. Send them regular updates and news, special discount coupons, or request feedback after repeat visits.

Coupons & Surprises

Automate promo coupon distribution for special occasions – Birthdays, Valentine’s Day, Children’s Day... Or boost sales with pre-sale coupon offers.

Important features of the loyalty application

Frequently asked questions about the welcome offer

What business owners most often ask before they start.

Right after they sign up to your loyalty program. The coupon appears in their account under earned rewards and they also receive it by e-mail. Staff redeem it by scanning the coupon’s QR code.

No. The welcome offer is meant for new customers – customers who already have visits at your business no longer see it, and each customer can receive it only once.

Something small but tangible that brings the customer back, for example a free coffee, a dessert or a discount on the next visit. Give the coupon a clear name and a validity that matches how often your customers come.

You decide: without a time limit, or from 1 day up to 90 days. A shorter validity encourages a quick second visit.

Yes, and you should. The welcome coupon is an add-on, so it is combined with a main program such as a stamp card, Reward for Visit or Reward for Spend – the new customer gets a gift today and a goal for the next visits.

The Onboarding Promotion is part of the Free plan, which includes 7 program types. Basic adds 2 more and Premium another 3, for 12 program types in total.

Ready to welcome your new customers?

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Want to launch a loyalty program for your business?
Set it up in just a few minutes!