Loyalty program examples: 12 types to choose from
Stamp cards, points, cashback, welcome gifts or referrals: pick the loyalty program that suits your customers, or combine several. Seven types are included in the free plan.
- 12 program types
- 7 included in the free plan
- Run several at once
Included in the free plan
Seven programs that cover the most common ways to reward customers.
Stamp Card
Customers collect a stamp for each item they buy. At the set count, they get a coupon for the reward.
FreeLearn moreCashback
Customers get a percentage of each bill back as credit to spend on a later visit.
FreeLearn moreReward for Spend
Bills add up, and when the total reaches your target, the customer gets a coupon.
FreeLearn more
Reward for Visit
Every scan counts as a visit, and every Nth visit earns a coupon.
FreeLearn more
Fixed Discount
A percentage discount for members, optionally only during set hours, applied by staff at the scan.
FreeLearn more
Custom offer
A members-only offer or announcement shown among the customer's bonuses.
FreeLearn more
Onboarding Promotion
New customers get a one-time welcome coupon right after they sign up.
FreeLearn more
Added in Basic
Two more programs for businesses that want rewards to grow with every visit.
Added in Premium
Three programs that win new customers and keep your best ones close.
Tiered Cashback
Cashback that grows with the customer's total spend, for example 5% at Silver and 10% at Gold.
PremiumLearn more
Referral system
Customers share a personal link and get a coupon once their friends sign up and visit.
PremiumLearn more
Special Occasion
Automatic coupons on birthdays, holidays or a date you choose.
PremiumLearn more
Which loyalty program fits your goal?
Start with what you want to change. Every offer is built on a main program, such as a stamp card or points, and the others can be added on top.
- More frequent visitsStamp CardReward for Visit
Every visit or purchase brings the reward closer, which is easy for anyone to understand.
- Bigger spend per visitPoints SystemReward for SpendCashback
The reward grows with what customers spend.
- New customersOnboarding PromotionReferral system
A welcome gift for signing up, and a reward for recommending you to friends.
- Your most loyal customersTiered stamp cardTiered Cashback
Higher stages and levels keep your regulars motivated.
- Special momentsSpecial OccasionCustom offer
Birthdays, holidays and offers just for members.
- A simple everyday perkFixed Discount
A members' discount, for example during quieter hours, added to a main program such as a stamp card.
Combine several programs in one offer
Your loyalty offer can run several programs at the same time, for example a stamp card for coffee, a welcome coupon for new members and a happy-hour discount. Customers see all of them in one place.
- Stamp cards, tiered stamp cards, discounts, custom offers and special occasions can be added several times
- Every offer needs at least one main program, such as a stamp card, points, cashback or a reward for visits or spend
- Your plan decides which program types you can add
Questions about loyalty programs
Everything you need to pick the right program.
What types of loyalty programs does BonusQR offer?
BonusQR offers 12 loyalty program types. Seven are included in the Free plan, Basic adds points and the tiered stamp card, and Premium adds tiered cashback, the referral system and special occasions.
Which loyalty program is best for my business?
It depends on what you want to change. Stamp cards and visit rewards bring customers back more often, points and cashback reward bigger spending, and welcome coupons and referrals win new customers.
Can I run several loyalty programs at once?
Yes. One loyalty offer can combine several programs, as long as it includes at least one main program such as a stamp card, points, cashback, reward for spend or reward for visit. Stamp cards, tiered stamp cards, discounts, custom offers and special occasions can be added several times, the other types once per offer (cashback or tiered cashback, not both), and your plan decides which types are available.
Which loyalty programs are free?
The Free plan includes the stamp card, cashback, reward for spend, reward for visit, fixed discount, custom offer and the welcome coupon for new members.
Do customers need a plastic card or an app?
No. Customers use a digital loyalty card in the browser, in Apple Wallet or Google Wallet, or in the BonusQR app for iOS and Android. Staff scan the QR code on their phone.
