Loyalty system feature:
Branded color theme
Custom profile and logo
Unique loyalty offers
Brand color customization on BonusQR lets you match the digital loyalty pass to your visual identity — your primary brand color, logo, pass icon, and a background image or strip artwork. The result is a wallet pass that feels like a natural extension of your café, salon or shop, not a generic template, so customers immediately recognize who the reward is from when it appears on their phone.
Visual consistency matters because trust is built on familiarity. When the colors and logo on the pass match your storefront, menu and social media, the loyalty program feels credible and intentional. Warm tones tend to feel inviting and energetic, cool tones feel calm and premium — what matters most is enough contrast between text and background so points, stamps and coupon details stay easy to read at a glance. Pair this with our Google & Apple Wallet Integration, and the customized pass behaves natively on both platforms, including lock-screen notifications and pass updates.
A branded loyalty program puts your colors, logo and visual identity directly on the digital loyalty pass your customers keep in Apple Wallet or Google Wallet.
Instead of a generic third-party card, every stamp, point or cashback reward your customers earn lives inside a pass that looks unmistakably like your brand. With BonusQR you control the background color, the logo, the pass text and the rewards mechanics — so the loyalty experience feels native to your business, not borrowed from a platform.
Four short steps and your wallet card looks unmistakably like your business — no designer, no developer, no extra fees.
Sign up for free and open the BonusQR business dashboard. No credit card is required to start.
Choose the exact HEX color of your brand. It becomes the background of every customer's Apple Wallet and Google Wallet pass.
Add your logo and adjust the pass text. The card now matches the look and tone your customers already know.
Print or display the QR code in your venue. Customers scan it and instantly receive your branded loyalty pass.
BonusQR gives you the controls that matter most for a consistent brand experience — without overwhelming you with options that don't move the needle.
Pick any HEX value. It becomes the background of the Apple Wallet and Google Wallet pass so the card matches your storefront, packaging and website.
Upload your logo for the wallet pass and the customer-facing scanner page. Same logo across stamps, points, cashback and coupons.
Edit the business name, reward description and short instructions so customers immediately understand what the card is for.
Stamps, points, tiered cashback, fixed discounts, onboarding promos or special-occasion rewards — the card adapts to the mechanic you choose.
Notifications sent to the wallet pass inherit your branding, so every reminder feels like it comes directly from your business.
Reward names, icons and descriptions are fully editable, so a free coffee, 10% off or a birthday gift looks the way you want it to.
Your brand color flows through every BonusQR feature your customers and staff touch. Explore the related capabilities:
Any small or mid-sized business that already has a visual identity benefits from a wallet pass that matches it. Pick your industry to see how it works in your context.
And it works with every reward mechanic BonusQR supports — your brand color stays consistent across all of them:
Honest answers about brand customization, the digital loyalty pass, and how BonusQR fits into a wider loyalty strategy.
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