What are the most common mistakes to avoid?

Your loyalty program should be simple, clear, and easy to join. Use an app with quick sign-up, the option to save the loyalty card to Apple or Google Wallet, and even let customers join without downloading anything—like with BonusQR. Make sure your program is: Easy to understand – no complicated rules. Transparent – no hidden conditions. Motivating – rewards should feel worth it. Examples: Every 10th coffee free Cashback from each payment 2 points for every €1 spent Set rewards that are interesting for all types of customers. Need help choosing the right loyalty setup for your café or business? Try a free consultation with the BonusQR team!

How do I start using the app and promote my loyalty program?

It’s easy! As soon as you create your profile in BonusQR and set up your loyalty program, you can start right away. In the PROMOTION section, you’ll find flyers and stickers with your QR code. When customers scan it, they’ll see your loyalty offer and can join your club with just one click. All instructions are easy to understand – they appear both in the app and on the printed flyers. Don’t forget to share your loyalty program on social media and your website. You’ll find a special link in the same section, which you can use to promote your loyalty offer online.

How much does it cost and how fast will I see results?

You can use the BonusQR loyalty program for free, and you’ll usually see results within the first 2 weeks. It depends on your business type and how attractive your loyalty offer is. Thanks to detailed statistics, you’ll see if new customers are joining each month and how many returning customers are coming back. If people are returning, your loyalty program is working well. Your next step is to help your loyalty club grow. If you want to unlock even more features, you can choose a paid plan for €19 or €69 per month. This gives you access to tools like push notifications, special coupons, early access sales, and more – which can help boost customer engagement even faster.

How can I measure the success of my loyalty program?

Start with your sales. A good loyalty program should boost repeat purchases and customer spend. To check if your setup works, track these key numbers: 1. How many customers joined? If fewer than 30–40%, your program may need to be more attractive. A welcome voucher can help — even with a free BonusQR account. 2. New vs. returning customers After 2–3 months, aim for at least 60–70% returning customers. If you reach 80%, that’s excellent. 3. Revenue impact Loyalty members usually spend 12–40% more and shop more often. Even a 5% retention increase can grow profits by up to 95%. All of this is trackable in your BonusQR dashboard.

What data can I collect – and is it GDPR safe?

With BonusQR, you get a list of your loyal customers, including the nicknames they choose in the app. You can also see their visit history, collected points, and used coupons. All customer data is protected and GDPR compliant. We do not show email addresses to businesses, and we only send notifications to customers about important or helpful updates—like earned rewards, upcoming coupon expiry, or new offers from your café. Thanks to BonusQR, you can stay in touch with your customers, while keeping their privacy safe.