Can I customize the brand colors on my BonusQR loyalty card?

Yes. BonusQR lets you set your own brand colors on the mobile-wallet pass so it matches your visual identity in Apple Wallet and Google Wallet.

What can I customize beyond colors?

In addition to brand colors, you can add your logo, business name, and reward details so the loyalty pass looks like a natural extension of your brand.

Is brand color customization included in the free plan?

You can start customizing your loyalty pass on the FREE FOREVER plan. Higher tiers (BASIC at 19 €/month and PREMIUM at 69 €/month) unlock additional features for growing businesses.

Do I need design skills to customize my loyalty card?

No. BonusQR provides a simple interface where you pick your colors, upload your logo, and preview the result — no design software or coding required.

Will my customized loyalty pass work on both iPhone and Android?

Yes. The same branded pass is delivered via QR code and installs into Apple Wallet on iPhone and Google Wallet on Android, with no separate app to download.

Can I update the brand colors later if my business rebrands?

Yes. You can update your pass design from your BonusQR dashboard at any time, and changes are reflected in your customers' wallet passes.

Loyalty system feature:

Brand Color Customization

Customize your app to match your brand’s identity with your colors and images.

Start using the loyalty system for FREE

Branded color theme

Custom profile and logo

Unique loyalty offers

Want to launch a loyalty program for your business?
Set it up in just a few minutes!

Loyalty feature Brand Color Customization - suitable for:

Coffee shops

Restaurants

Services

Hair salons

Gyms

Small businesses

Wellness centers

Gas stations

Hotels

Retail

Grocery stores

Beauty salons

Other features

Printed QR Materials

A QR code page, sticker, table stand and A5 flyer, ready to print.

Google & Apple Wallet Integration

Customers keep your loyalty card in Apple Wallet or Google Wallet, with their QR code, progress and vouchers.

Mobile & Web Application

Customers use your program in the browser or in the BonusQR app for iOS and Android, with their QR code and rewards.

Multiple businesses

Run several locations under one brand, with one shared loyalty program or a separate one for each.

News & PUSH Notifications

Post news in the customer app on any plan, and send it by push and e-mail from Basic.

E-shop for pre-paid items

Sell prepaid coupon packs and gift vouchers online, with secure card payments through Stripe.

Best loyalty programs for Brand Color Customization

01. Loyalty module

Stamp Card

The stamp card loyalty module in a loyalty application rewards customers with virtual stamps for each purchase, unlocking discounts or free items as they collect stamps. This digital system enhances engagement, boosts customer retention and offers convenience and easy tracking.

02. Loyalty module

Points System

The Points System loyalty module allows customers to earn points based on their purchases, with the flexibility to define the value of each point (e.g., 1 point = $1). You can set up a variety of items or rewards that customers can redeem with their accumulated points.

03. Loyalty module

Tiered Cashback

The Cashback loyalty module rewards customers with a percentage of their purchase amount back as credit for future use. You can customize the cashback value or set up a tiered cashback system, where customers earn higher cashback percentages as they spend more.

04. Loyalty module

Reward for Spend

The Reward for Spend loyalty module encourages higher spending by granting customers a coupon each time they reach a defined spending threshold (e.g., $50). This strategy motivates repeat purchases and gives customers a tangible goal to work toward, increasing overall engagement and sales.

05. Loyalty module

Reward for Visit

With the Reward for Visit loyalty module, customers receive a reward after a certain number of QR code scans during their visits. For example, after 5 visits, they unlock a coupon. This system promotes frequent returns and helps build a consistent customer base.

06. Loyalty module

Fixed Discount

The Fixed Discount loyalty module allows you to assign specific discount rates to different customer groups. For example, VIP members may receive a 10% discount on all purchases. This approach lets you personalize rewards, recognize loyalty, and incentivize upgrades to higher tiers.

07. Loyalty module

Onboarding Promotion

The Onboarding Promotion module gives new users an instant incentive by providing a one-time coupon after registration. This welcome gift helps convert signups into active users by giving them a reason to make their first purchase quickly.

08. Loyalty module

Special Occasion

The Special Occasion loyalty module enables you to surprise your audience with a one-time coupon on selected holidays or celebrations (e.g., birthdays, Valentine’s Day, or store anniversaries). It adds a personal touch and strengthens emotional connections with your brand.

09. Loyalty module

Tiered Stamp Card

The Tiered Stamp Card module rewards customers at several stages of one stamp card, for example with a coffee after 5 stamps and a dessert after 10. Each stage reached gives its own coupon, so the next reward is always within reach. Available in the Basic plan.

10. Loyalty module

Referral System

With the Referral System module, customers share their personal link and earn a coupon for bringing in friends. You decide how many friends it takes (1 to 5) and what the reward is. A friend counts once they sign up through the link and show their QR code on a visit. Available in the Premium plan.

11. Loyalty module

Custom Offer

The Custom Offer module lets you show your own offer or announcement among your members' bonuses, such as a lunch deal, a happy hour or a members-only price. A headline is all it needs, and you can add several offers. Included in the free plan.

12. Loyalty module

Cashback

With the Cashback module, customers get a percentage of every bill back as credit, which they can use to pay one of their next bills. Staff only enter the bill amount and the credit is added automatically. Included in the free plan.

Brand color customization on BonusQR lets you match the digital loyalty pass to your visual identity — your primary brand color, logo, pass icon, and a background image or strip artwork. The result is a wallet pass that feels like a natural extension of your café, salon or shop, not a generic template, so customers immediately recognize who the reward is from when it appears on their phone.

Visual consistency matters because trust is built on familiarity. When the colors and logo on the pass match your storefront, menu and social media, the loyalty program feels credible and intentional. Warm tones tend to feel inviting and energetic, cool tones feel calm and premium — what matters most is enough contrast between text and background so points, stamps and coupon details stay easy to read at a glance. Pair this with our Google & Apple Wallet Integration, and the customized pass behaves natively on both platforms, including lock-screen notifications and pass updates.

Strengthens brand recognition and trust on every customer's lock screen
Creates a visually cohesive journey from storefront to wallet pass to Mobile & Web Application
Boosts engagement by making the loyalty pass feel truly yours, not a generic card

Want to launch a loyalty program for your business?
Set it up in just a few minutes!

Any questions? Check out the FAQ

Yes. In the BonusQR business dashboard you set your primary brand color using a standard hex value (for example #1A73E8), so the pass background and accent strip match your existing visual identity exactly instead of using an approximation.

That keeps your loyalty pass consistent with your website, menu and signage — no guessing, no mismatched shades between channels.

Can I upload my own logo, pass icon and background image?

Yes. You can upload your logo, a small pass icon and a header strip or background image. They appear on the wallet pass exactly where customers expect brand assets, so the pass feels like a real extension of your business.

Will my customization show in both Apple Wallet and Google Wallet?

Yes. The same brand color, logo, icon and imagery propagate to both Apple Wallet and Google Wallet passes, plus the customer web app, the public business profile and the visuals attached to PUSH notifications.

Each wallet platform has its own layout rules, but BonusQR handles the formatting so your branding renders correctly on both iOS and Android automatically.

No. Customization happens in a visual editor inside the business dashboard. Setup takes four short steps: 1) pick your hex color, 2) upload your logo and pass icon, 3) add a header strip or background image, 4) preview the pass on iPhone and Android and publish.

If you already have your brand assets (a logo file and a hex color) ready, the whole setup usually takes only a few minutes. There is no code involved and no separate design tool required.

You can preview exactly how the pass will look in both Apple Wallet and Google Wallet before it goes live to a single customer.

Yes. If you rebrand or refresh your visual identity, you can update the color, logo, icon or background image at any time. Passes already saved in customers' wallets refresh with the new design automatically.

Their collected stamps, points or cashback balance stay intact — only the visual layer changes. You can evolve your brand without resetting your loyalty club.

If you want more on top of full visual branding — like richer PUSH notifications or advanced coupons — the paid BASIC or PREMIUM plan unlocks those extras.

Yes. Brand color, logo and visual customization are part of BonusQR from the start, so even on the FREE FOREVER plan your wallet pass carries your identity rather than a generic template.
Set your primary color (hex) so the pass background and accent strip match your brand precisely.
Upload your logo and pass icon so customers instantly recognize who issued the reward in their wallet.
Add a header strip or background image to give the pass a finished, on-brand look on both Apple Wallet and Google Wallet.

Beyond visuals, it's worth pairing branding with the right reward mechanics — virtual stamp cards, points, tiered cashback or fixed discounts — plus extras like welcome bonuses, rewards for visits or spend, birthday gifts and occasional surprise rewards. A well-branded pass with engaging mechanics is what keeps customers coming back.

Together, consistent branding and clear rewards make your loyalty program feel both professional and genuinely worth joining.

Brand color customization

What is a branded loyalty program?

A branded loyalty program puts your colors, logo and visual identity directly on the digital loyalty pass your customers keep in Apple Wallet or Google Wallet.

Instead of a generic third-party card, every stamp, point or cashback reward your customers earn lives inside a pass that looks unmistakably like your brand. With BonusQR you control the background color, the logo, the pass text and the rewards mechanics — so the loyalty experience feels native to your business, not borrowed from a platform.

Custom primary brand color applied to the wallet pass
Your logo on the loyalty card customers see every day
Consistent visual identity across stamps, points, cashback and coupons

Start free and brand your card See pricing

How to brand your loyalty pass in BonusQR

Four short steps and your wallet card looks unmistakably like your business — no designer, no developer, no extra fees.

1

Create your account

Sign up for free and open the BonusQR business dashboard. No credit card is required to start.

2

Pick your brand color

Choose the exact HEX color of your brand. It becomes the background of every customer's Apple Wallet and Google Wallet pass.

3

Upload your logo

Add your logo and adjust the pass text. The card now matches the look and tone your customers already know.

4

Share your QR code

Print or display the QR code in your venue. Customers scan it and instantly receive your branded loyalty pass.

Brand my loyalty card

What you can customize on your loyalty pass

BonusQR gives you the controls that matter most for a consistent brand experience — without overwhelming you with options that don't move the needle.

Primary brand color

Pick any HEX value. It becomes the background of the Apple Wallet and Google Wallet pass so the card matches your storefront, packaging and website.

Logo & visual identity

Upload your logo for the wallet pass and the customer-facing scanner page. Same logo across stamps, points, cashback and coupons.

Pass title & text

Edit the business name, reward description and short instructions so customers immediately understand what the card is for.

Reward mechanics

Stamps, points, tiered cashback, fixed discounts, onboarding promos or special-occasion rewards — the card adapts to the mechanic you choose.

PUSH messages

Notifications sent to the wallet pass inherit your branding, so every reminder feels like it comes directly from your business.

Reward visuals

Reward names, icons and descriptions are fully editable, so a free coffee, 10% off or a birthday gift looks the way you want it to.

Brand customization works with the rest of the platform

Your brand color flows through every BonusQR feature your customers and staff touch. Explore the related capabilities:

Apple & Google Wallet integration News & PUSH notifications Mobile & web application Analytics & stats Coupon management All platform features

Brand color customization is suitable for:

Any small or mid-sized business that already has a visual identity benefits from a wallet pass that matches it. Pick your industry to see how it works in your context.

Coffee shops

Restaurants

Hair salons

Beauty salons

Gyms

Wellness centers

Retail

Grocery stores

Hotels

Gas stations

Services

Small businesses

And it works with every reward mechanic BonusQR supports — your brand color stays consistent across all of them:

Virtual stamp card Points system Tiered cashback Reward for spend Reward for visit Fixed discount Onboarding promotion Special occasion Cashback Tiered stamp card Referral system Custom offer

Brand color & loyalty FAQ

Honest answers about brand customization, the digital loyalty pass, and how BonusQR fits into a wider loyalty strategy.

Start for free See pricing

Yes. You can set your primary brand color and upload your logo on the FREE FOREVER plan. The paid BASIC and PREMIUM plans add more advanced loyalty mechanics, but brand customization itself is part of the core experience from day one.

No. BonusQR works fully standalone — you scan, issue and redeem rewards from the BonusQR business app on a phone or tablet. POS integration is optional and is always quoted separately as a custom project; it's never required to launch your branded loyalty program.

Yes. Once you set your HEX color and upload a logo, BonusQR generates a wallet pass that uses the same visual identity on iPhone (Apple Wallet) and Android (Google Wallet), so customers see a consistent card regardless of their device.

Customer loyalty typically progresses through four phases: cognitive (the customer recognises your brand and prefers it on rational grounds like price or convenience), affective (they start to like the brand emotionally), conative (they intend to keep buying from you) and action loyalty (they actively choose your brand even when alternatives are available). A branded loyalty pass with consistent colors and logo helps customers move through these phases faster, because every reward interaction reinforces your identity.

Brand-loyal customers visit more frequently, spend more per visit, recommend you to friends, are less sensitive to small price changes from competitors, and forgive occasional mistakes more easily. They also tend to engage with branded touchpoints — like a wallet loyalty pass — because the brand has become part of their routine.

The 4 C's are typically described as Communication (staying in touch with relevant, well-timed messages), Consistency (delivering the same quality and visual identity every time), Care (showing customers they matter beyond the transaction) and Convenience (making it easy to engage with your brand). A consistently branded wallet pass with PUSH notifications covers communication, consistency and convenience in one place.

The 3 R's are Rewards (giving customers something tangible for choosing you), Relevance (making sure offers fit each customer's habits) and Recognition (showing customers you remember them — for example a special-occasion reward on a birthday). BonusQR is built around all three: rewards mechanics, segmented PUSH messages, and visit history so you recognise repeat customers.

Yes. You can update the HEX color and logo from the dashboard at any time. The updated visuals are pushed to existing wallet passes automatically, so every customer's loyalty card stays in sync with your current brand — no need to ask people to download a new card.