A bigger reward isn't automatically a better welcome bonus UK offer. A free product can attract atte...
Seventy percent of millennials would leave a loyalty program if its rewards aren’t compelling or rel...
The biggest discount doesn't create the best loyalty programme. It may produce a quick sign-up, but...
Paper stamp cards are easy to hand out, but their simplicity can hide the work they create. The disa...
Can Apple Wallet nudge you to use a loyalty card when you’re near a store, or remind you to pick up...
A customer reaches the till, realises the paper loyalty card is at home, and leaves without claiming...
A café owner watches the morning footfall, counts several new faces, and still sees a disappointing...
What makes a digital wallet pass effective isn’t necessarily the boldest design. The best digital wa...
A discount can bring someone back once, but it won’t explain why they stopped buying or give them a...
A café owner can recognise regular customers by face, remember their usual order and still have no r...
