How do I choose the right structure for my loyalty program?

Always start by choosing one main loyalty program – something long-term that works for every visit and is interesting for most customers. Good choices are Points or Cashback, because they let you reward all customers every time they come. Then, add an onboarding reward – a gift for new members when they join your loyalty club. The first step is always the hardest, so a special welcome bonus helps a lot. Finally, make your program fun and playful! Add gamification elements like: Stamp collection Rewards for spending a certain amount Surprise wins Birthday gifts This mix keeps customers engaged and happy to come back.

What kind of reward should I choose for my customers?

You can choose different types of rewards. It can be a coupon for a free product or service (like a coffee, dessert, or massage), or a discount or voucher with a set amount of money off. What’s important is that the rules are clear and the reward is interesting for most people. For example, “every 8th coffee free” is motivating. But “every 20th coffee free” is too far away and not exciting. Don’t forget the main idea of a loyalty program – you are rewarding customers for choosing you instead of your competitors. Think about it: How much do you appreciate a customer who comes for the 10th time? Or someone who spends €100 at your café instead of somewhere else? The better the reward feels, the more likely they’ll keep coming back.

What data can I collect – and is it GDPR safe?

With BonusQR, you get a list of your loyal customers, including the nicknames they choose in the app. You can also see their visit history, collected points, and used coupons. All customer data is protected and GDPR compliant. We do not show email addresses to businesses, and we only send notifications to customers about important or helpful updates—like earned rewards, upcoming coupon expiry, or new offers from your café. Thanks to BonusQR, you can stay in touch with your customers, while keeping their privacy safe.

How can I gamify my loyalty program?

Use modern and fun technology to make your loyalty program exciting. BonusQR is an app that automatically gets your customers involved. Gamified loyalty programs—like collecting stamps, tracking visits, or spending milestones—make customers feel rewarded for their effort. People love the feeling of unlocking a reward! The app shows them their current progress and what rewards they can get next. That way, they feel like part of a game. You can also set up random prizes—and you’ll see how happy your winners are!

How much does it cost and how fast will I see results?

You can use the BonusQR loyalty program for free, and you’ll usually see results within the first 2 weeks. It depends on your business type and how attractive your loyalty offer is. Thanks to detailed statistics, you’ll see if new customers are joining each month and how many returning customers are coming back. If people are returning, your loyalty program is working well. Your next step is to help your loyalty club grow. If you want to unlock even more features, you can choose a paid plan for €19 or €69 per month. This gives you access to tools like push notifications, special coupons, early access sales, and more – which can help boost customer engagement even faster.