Hair Salon Loyalty Program That Keeps Your Chairs Full
Clients join from the QR code at your reception and keep your card in Apple Wallet, Google Wallet or the BonusQR app. You scan it when they pay, on any phone or tablet – no POS needed. Start free with unlimited clients.
The QR code at reception, the card on the client’s phone, one scan when they pay.
What is a hair salon loyalty program?
A hair salon loyalty program rewards clients for booking their next cut with you instead of trying the salon down the street: a free blow-dry after every fifth visit, a treatment once they reach a new tier, or a coupon for bringing a friend. Clients who already have a reward half-earned are far more likely to come back to the same chair.
With BonusQR, clients scan the QR code at your reception, sign in with Google, Apple or e-mail and can keep your card in Apple Wallet or Google Wallet. When they pay, you scan the client’s code, and the stamp, credit or coupon is added straight away.
There is nothing to connect to your till and no paper cards that get lost in a handbag. You can start on the free plan with unlimited clients and 7 types of loyalty programs, and move to a paid plan only when you want one of its features, such as booking.
How a hair salon loyalty program works, from chair to checkout
One day at a salon that runs BonusQR: what the client does, what your team does, and what waits on the next appointment.
10:00 am
A QR code at reception
Clients scan the QR code on the stand at your reception or on the mirror sticker while they wait. It opens your salon’s page in the BonusQR app, with your rewards on it. The stand, a sticker, a QR page and a flyer are free to print from your account.
Your salonSign in to collect stamps, credit and coupons at this business.Sign in with GoogleSign in with AppleContinue with e-mail
Signed in, card saved
They sign in with Google, Apple or e-mail and can add your card to Apple Wallet or Google Wallet, or keep it in the BonusQR app. Nothing to download first, and no paper card to forget at home.
You or your stylist scan the client’s code with BonusQR on a phone or tablet and answer one prompt: the amount for cashback, or the number of services for a stamp card. A reward for visits needs nothing typed at all.
When a goal is reached, the coupon waits in the client’s app, and on the wallet card if they saved one. You scan its QR code to redeem it, and stamps above the goal carry over to the next card.
Scan with a phone or tablet, a USB or Bluetooth reader, or the optional BonusQR Scanner for the counter. No POS is needed; a POS link through the BonusQR REST API is a custom project, quoted separately.
BonusQR starts you with a program set up for salons. Keep it, change it, or build your own from the ideas below.
Your Google Maps listingName, address and photo filled in for you
Beauty salon
Your starter program
Welcome coupon20% DiscountYou will receive it immediately after registration
Cashback5% cashbackCash back on every payment
Type your salon’s name as it appears on Google Maps and choose “Beauty salon”. BonusQR fills in the name, address and photo and sets up a 20% welcome discount and 5% cashback, which you can look over before you print your QR code. The rate of a saved cashback cannot be changed, so if you want another rate, replace it before you invite clients. No Google Maps listing yet? The custom setup takes about five minutes.
Free
Every sixth blow-dry on the house
Each service earns a stamp, and a full card gives a coupon, such as a free blow-dry or a treatment. Quick to add at checkout and easy for clients to follow on their phone.
A card with 2 to 5 stages: a coupon at each stage, for example a treatment after three visits and a free cut after six, then the card starts again. Available on the Basic plan.
A percentage off in a time window you choose, such as 9 to 11 am, to fill the chairs that usually stay empty. You see it when you scan the client’s code and take it off the bill.
Clients share their personal link; a friend counts once they create a new account and come for their first visit, and the client who invited them gets a coupon. Available on the Premium plan.
One offer can combine several programs. It needs one main program, such as a stamp card, cashback or a reward for visits; a welcome coupon or a discount can sit beside it.
Running a beauty or nail salon as well? Beauty salons
All 12 loyalty programs for hair salons, as clients see them in the app
01. Loyalty module
Stamp Card
The stamp card loyalty module in a loyalty application rewards customers with virtual stamps for each purchase, unlocking discounts or free items as they collect stamps. This digital system enhances engagement, boosts customer retention and offers convenience and easy tracking.
02. Loyalty module
Points System
The Points System loyalty module allows customers to earn points based on their purchases, with the flexibility to define the value of each point (for example, 1 point for each unit of your currency). You can set up a variety of items or rewards that customers can redeem with their accumulated points. Available in the Basic plan.
03. Loyalty module
Tiered Cashback
The Cashback loyalty module rewards customers with a percentage of their purchase amount back as credit for future use. You can customize the cashback value or set up a tiered cashback system, where customers earn higher cashback percentages as they spend more. Available in the Premium plan.
04. Loyalty module
Reward for Spend
The Reward for Spend loyalty module encourages higher spending by granting customers a coupon each time they reach a defined spending threshold that you set. Amounts add up from visit to visit, and anything spent above the goal counts toward the next coupon.
05. Loyalty module
Reward for Visit
With the Reward for Visit loyalty module, customers receive a reward after a certain number of QR code scans during their visits. For example, after 5 visits, they unlock a coupon. This system promotes frequent returns and helps build a consistent customer base.
06. Loyalty module
Fixed Discount
The Fixed Discount loyalty module allows you to assign specific discount rates to different customer groups. For example, a group of regulars can get 10% off every purchase, or all members 20% off on quiet afternoons. Staff see the discount when they scan the customer’s code. Groups that update themselves (automated groups) need the Basic plan.
07. Loyalty module
Onboarding Promotion
The Onboarding Promotion module gives new users an instant incentive by providing a one-time coupon after registration. This welcome gift helps convert signups into active users by giving them a reason to make their first purchase quickly.
08. Loyalty module
Special Occasion
The Special Occasion loyalty module enables you to surprise your audience with a one-time coupon on selected holidays or celebrations (for example, birthdays, Valentine’s Day or a date you choose). The coupon goes out automatically on the day or a few days before. Available in the Premium plan.
09. Loyalty module
Tiered Stamp Card
The Tiered Stamp Card module rewards customers at several stages of one stamp card, for example with a coffee after 5 stamps and a dessert after 10. Each stage reached gives its own coupon, so the next reward is always within reach. Available in the Basic plan.
10. Loyalty module
Referral System
With the Referral System module, customers share their personal link and earn a coupon for bringing in friends. You decide how many friends it takes (1 to 5) and what the reward is. A friend counts once they sign up through the link and show their QR code on a visit. Available in the Premium plan.
11. Loyalty module
Custom Offer
The Custom Offer module lets you show your own offer or announcement among your members' bonuses, such as a lunch deal, a happy hour or a members-only price. A headline is all it needs, and you can add several offers. Included in the free plan.
12. Loyalty module
Cashback
With the Cashback module, customers get a percentage of every bill back as credit, which they can use to pay one of their next bills. Staff only enter the bill amount and the credit is added automatically. Included in the free plan.
Booking, packages, gifts and reviews in the same app
A loyalty card is one part of a salon visit. These features cover the rest, from the appointment to the gift a client buys for a friend, and each one shows the plan it needs.
Appointment booking
Basic
Clients book a cut or a colour in your loyalty app or on your own booking page, and can choose their stylist if you like. Each service has its own duration; you set staff, opening hours and blocked times. Bookings add no stamps or points.
Sell a cut and blow-dry as a gift: the buyer pays online, and the voucher arrives by e-mail with its QR code. It is one coupon, not a money balance; payments run through Stripe and BonusQR keeps a 5% commission.
Clients fall into groups by your rules, such as regulars or clients not seen for 30 days, recalculated every hour, and you send each group news or a coupon.
Signed-in clients rate their visit with 1 to 5 stars and a comment. If you switch on the Google step and your Google listing is linked, those who give 4 or 5 stars can continue to your Google review form with their comment copied; nothing is posted for them.
After the number of visits you choose, BonusQR asks the client once, by e-mail and push notification, to review your salon on Google. It needs your linked Google profile.
Tell members about free slots, a new stylist or a product offer. News inside the app is free; push notifications and e-mail are on Basic, every 4 days, and on Premium once a day.
Also on Basic: 5 staff logins with a history of who scanned, several locations in one account and your own link, such as bonusqr.com/your-business. Several locations in one account
Andrew
La Clé du Barbier
Country: France
Complete Business Toolkit in One App...
With BonusQR, we have everything we need in one single app – loyalty system, booking system, marketing emails, service pre-sales, and even customer reviews. If we wanted to develop something like this ourselves, it would cost thousands. Instead, we just pay a monthly subscription and can manage everything on our own. It’s incredibly flexible and easy to use – no need to contact support. We love the freedom it gives us.
Christina
Laserderma
Country: Greece
Loyalty and Marketing in One Smart System...
We’ve been using BonusQR for over a year and it has become a key part of our business. It helps us build a strong database of loyal clients. But it’s more than just a loyalty app – we also use it for marketing. We can send news or promotions via email and push notification directly from the app. We also manage our own offers and discounts, so customers always see what’s new. BonusQR saves us time and helps us stay connected with our clients.
Laura
Paracelsus Bad
Country: Austria
More Visits, Prepaid Passes and Useful Insights...
With BonusQR, customers started visiting our spa more regularly – they’re motivated by the points they earn with each visit. We also sell prepaid passes directly in the app, so customers get a better price, and we receive payment upfront. On top of that, we get valuable statistics about visits and customer behavior. It’s a smart way to improve both our operations and our customer relationships.
Diego
LOONA Fitness
Country: Spain
One App, Many Features – All in One Place...
BonusQR has solved many of our needs. We run a loyalty program, send birthday rewards, push notifications, and even email campaigns. Our customers can see everything in one simple app – including their points, visit history, and even our current price list. It’s very fast to operate and customers love the ease of use. We’re really satisfied with how smooth everything works.
Tomáš
West Corner
Country: Czech Republic
Simple to Set Up, Loved by Customers...
We and our customers are very happy with the BonusQR app. It helps us keep loyal customers by giving them something extra with every visit, which they really enjoy. The app shows their collected points clearly, and the reward options are popular. Setting up the system was fast and easy – we didn’t need any technical help or complicated setup. The BonusQR team, especially Patricia, is always friendly and helpful. We’ve been using it for 2 years now and we’re excited to continue!
Andrew
La Clé du Barbier
Country: France
Christina
Laserderma
Country: Greece
Laura
Paracelsus Bad
Country: Austria
Diego
LOONA Fitness
Country: Spain
Tomáš
West Corner
Country: Czech Republic
More than 10,000 clients use BonusQR...
Join them today!
Works immediately without a cash register or special equipment or integration
Account FREE forever – no limit on the number of customers or usage restrictions
No credit card required(only some premium programs and features are paid)
What is the best loyalty program for a hair salon?
The one your clients understand at a glance. A stamp card – for example, every sixth blow-dry on the house – suits clients who come every few weeks; a tiered stamp card gives regulars a reward at several stages, and cashback suits salons where bills vary from a trim to a full colour. With BonusQR you can combine several programs in one offer and add or replace programs later. The tiered stamp card and points are on the Basic plan.
How does a hair salon loyalty program work?
Clients scan the QR code at your reception, which opens your page in the BonusQR app, sign in with Google, Apple or e-mail and can save the loyalty card to Apple Wallet or Google Wallet. When they pay, you scan the client’s code with a phone, tablet, QR code reader or the BonusQR Scanner and, for stamps or cashback, enter the number of services or the amount. Stamps, credit and coupons are added automatically, and a coupon is redeemed by scanning its QR code.
Do clients need to download an app?
No. Your loyalty page works in the browser, and clients can save the card to Apple Wallet or Google Wallet; the BonusQR app for iPhone and Android is optional.
Can clients book appointments in the same app?
Yes, on the Basic plan. Clients book a service in your loyalty app or on your own booking page; each service has its own duration, and you set staff, opening hours and blocked times. Bookings themselves do not add stamps or points – the reward comes with the scan when the client pays.
How much does a hair salon loyalty program cost?
You can start on the BonusQR free plan, free forever, with unlimited clients and 7 types of loyalty programs, including the stamp card, cashback and the welcome coupon. Basic and Premium add more program types and salon features such as appointment booking, prepaid packages and referrals; the pricing page shows their prices in your currency. No credit card is needed to sign up.
How do I set up a loyalty program for my salon?
Type your salon’s name as it appears on Google Maps and choose “Beauty salon”. BonusQR fills in the name, address and photo and creates a starter program – a 20% welcome discount and 5% cashback – that you can look over straight away. No Google Maps listing yet? The custom setup takes about five minutes. Then print the free stand, sticker or flyer with your QR code and start scanning.
Can every stylist scan with their own login?
Yes. On the free plan you scan with your own login; Basic adds 5 staff logins and Premium unlimited ones. Every scan is recorded with the login that made it, and stylists cannot see your client list or change your settings.
How can a loyalty program bring new clients and Google reviews?
With the referral program (Premium plan), clients share a personal link, and they get a coupon once a friend creates a new account and comes for a first visit. With customer feedback (Basic plan), clients who rate their visit with 4 or 5 stars can continue to your Google review form with their comment copied – nothing is posted for them, and lower ratings stay in your admin. On Premium, BonusQR can also invite clients to review you on Google after the number of visits you choose.
Ready to see your clients back in the chair? Set up your salon’s loyalty program from Google Maps, free with unlimited clients.