What is a loyalty campaign and how is it different from a loyalty program?

A loyalty program is the always-on foundation — it defines your reward structure, tiers, and mechanics. A loyalty campaign is a time-bound activation within that program designed to drive a specific behavior: more visits during a slow period, re-engagement from inactive members, or higher spend per visit. Think of your program as the engine and your campaigns as the fuel you add to accelerate it at the right moments.

How long does it take to set up a loyalty campaign with BonusQR?

Most business owners complete their first campaign setup in under 5 minutes. You choose the campaign type, set the reward rules, and BonusQR generates your QR code and campaign page instantly. There's no developer required, no POS terminal to connect, and no app for your customers to download.

Do my customers need to download an app to join the loyalty campaign?

No. Customers simply scan your QR code with their phone camera — no app download required. They create a free account in seconds via the web, receive their personal QR code, and can optionally add it to Apple Wallet or Google Wallet for easy access. This zero-friction onboarding is one of BonusQR's biggest advantages over traditional loyalty apps.

How much does it cost to run a loyalty campaign with BonusQR?

BonusQR has a free tier that lets you start running a loyalty campaign at no cost. Paid plans begin at a few dollars or euros per month and unlock higher customer limits, multiple campaign types, push notifications, and Apple & Google Wallet integration. Unlike enterprise loyalty platforms that charge thousands per month, BonusQR is built for the budget and scale of an independent small business.

Can I run multiple loyalty campaign types at the same time?

Yes. BonusQR lets you run multiple campaign types simultaneously. The most effective setup combines a stamp card campaign (always-on foundation), a birthday/occasion campaign (automated background), and a win-back campaign (fires automatically at inactivity thresholds). You can mix and match all 6 campaign types to create a layered loyalty strategy that covers the full customer lifecycle.

Does BonusQR integrate with my existing POS system?

No POS integration is required or needed. BonusQR works completely independently of your POS system — your staff use the BonusQR app to scan customer QR codes, and everything else is automated in the cloud. This is intentional: BonusQR was designed so that any business — even one with no modern POS at all — can run a professional loyalty campaign from day one.

How do I measure whether my loyalty campaign is working?

BonusQR's real-time analytics dashboard shows you the key campaign metrics: active members (enrolled in the campaign), redemption rate (% of members who reached the reward threshold), visit frequency (average visits per member per month), and campaign ROI (estimated revenue attributed to the campaign). Check these four numbers weekly. A healthy campaign shows: redemption rate above 15%, visit frequency increasing month-over-month, and member count growing steadily.

Funkcia	BonusQR	Generická platforma
Bez potreby integrácie POS
Pripravené na spustenie za 5 minút
Integrácia Apple & Google Wallet
Bezplatný plán k dispozícii		Zriedkavo / len platená
6+ typov kampaní v jednej platforme		Typicky 2–3 typy
Bez technických znalostí alebo programátora		Často vyžaduje pomoc pri nastavení

Spustite vernostnú kampaň, ktorá zákazníkov vráti vždy znova

Čo je vernostná kampaň?

Kampaň vs. program — aký je rozdiel?

Prečo kampane fungujú pre malé podniky

6 typov vernostných kampaní, jedna platforma

Kampaň s kartičkami pečiatok

Kampaň so systémom bodov

Kampaň s cashbackom

Kampaň odmeny za útratú

Kampaň narodenín a sviatkov

Kampaň na znovuzískaní zákazníkov

Ako funguje vernostná kampaň v 4 krokoch

Vyberte typ kampane

Nastavte pravidlá a odmeny

Zdieľajte s vašimi zákazníkmi

Sledujte, merajte a zlepšujte

Prečo kampane BonusQR fungujú lepšie

Nulová zložitosť nastavenia

Iba QR — bez sťahovania aplikácie

Integrácia Apple & Google Wallet

Automatizované push notifikácie

Dashboard s analytickými dátami v reálnom čase

Zabudovaná segmentácia zákazníkov

Pripravení spustiť svoju prvú vernostnú kampaň?

Vernostné kampane vo všetkých odvetviach

Víkendy s dvojitými pečiatkami

Odmeny za útratú na obed

Narodeninová kampaň hýčkania

Kampaň akumulácie bodov

Kampaň odmeny za sériu návštev

Znovuzískaní neaktívnych členov

Budovanie vernostnej kampane, ktorá skutočne funguje pre vašu firmu

Začnite jednoducho: jeden typ kampane naraz

Pridajte sezónne kampane a win-back kampane

Využite dáta na identifikáciu vášho ďalšieho kroku

Funkcie kampaní BonusQR pre nezávislé podniky

Cielené push notifikácie

Pasy Apple & Google Wallet

Analytika kampane v reálnom čase

Bez technických znalostí

BonusQR vs. generické platformy vernosti

Čo hovoria majitelia firiem o kampaniach BonusQR

Často kladené otázky o vernostných kampaniach

Čo je vernostná kampaň a čím sa líši od vernostného programu?

Ako dlho trvá nastavenie vernostnej kampane s BonusQR?

Musia moji zákazníci stiahnuť aplikáciu, aby sa pripojili k vernostnej kampani?

Koľko stojí spustenie vernostnej kampane s BonusQR?

Môžem spustiť viacero typov vernostných kampaní súčasne?

Integruje sa BonusQR s mojím existujúcim POS systémom?

Ako meriam, či moja vernostná kampaň funguje?

Ste pripravení spustiť vernostnú kampaň, ktorá skutočne funguje?

Populárne články

Chcete spustiť vernostný program pre svoju firmu?Nastavíte ho za pár minút!

Chcete spustiť vernostný program pre svoju firmu?
Nastavíte ho za pár minút!