Special Occasion
Invite your customers to celebrate their special day with you
Whether it’s a birthday, Valentine’s Day, Mother’s Day, Halloween or a date of your own—use special coupons, gifts, or discounts to invite customers back. With our loyalty system, you can easily send out electronic rewards in advance so they know to celebrate with you. A great way to surprise loyal members and drive more visits with your loyalty application.
Invite for Every Occasion
Surprise & Delight
Gift Coupon
What is birthday marketing with a loyalty program?
Birthday marketing means congratulating customers on their special day with a gift that brings them to you. A loyalty program does it automatically: it knows the date and sends the coupon on time.
In BonusQR this program is called Special Occasion. Choose the customer’s birthday or a date such as Valentine’s Day, Mother’s Day or Halloween, create the coupon and decide whether it arrives on the day or up to 30 days in advance. BonusQR then sends it every year to customers who have visited you.
- Birthday coupons sent automatically every year
- Holidays such as Valentine’s Day, Mother’s Day, Children’s Day or Halloween
- Several occasions in one offer – Premium plan
What can be set up in the loyalty program Special Occasion?
Choose the Occasion
Pick an occasion such as the customer’s birthday, Valentine’s Day or Mother’s Day, or set a date of your own
Create the Offer
Set up the reward, discount, or gift the customer will receive and define the special occasion coupon.
Schedule & Send
Select when the electronic reward will be sent and how long the coupon will stay valid in your loyalty application.
Why send birthday and holiday coupons
A personal gift on the right day is remembered – and it gives customers a reason to celebrate with you.
A personal touch
A birthday gift feels personal. It shows customers that you know them and value them.
Visits on a set date
Send the coupon a few days ahead, so customers can plan their celebration at your place.
Set it once
Birthdays and holidays repeat every year automatically – there is nothing to send by hand.
More occasions in one offer
Combine a birthday coupon with Valentine’s Day, Mother’s Day or Halloween, each with its own gift.
Delivered twice
The coupon appears in the customer’s account and also arrives by e-mail, with its own QR code for the till.
Customers add the date
Customers enter their birthday in their profile or straight on the birthday card when they want the gift.
Related loyalty programs and features
Customer’s perspective of
Special Occasion - loyalty module
- Customers instantly see what reward, gift, or discount they get for a special day.
- The birthday (Valentine’s Day, ...) coupon appears in the loyalty app and is also sent by email at the right time.
- Each electronic coupon clearly explains the reward and makes customers feel excited.
How will your employees see the
loyalty program: special occasion
- Quick QR Code Scan: Staff simply scan the customer’s special QR code to apply the birthday coupon or special occasion reward.
- Instant Validation: The loyalty system shows if the coupon is valid, and the staff can apply it. Once applied, the coupon disappears automatically.
- Personal Touch: Staff can see the customer’s name and visit history in the loyalty application, making it easy to say hello or offer a warm congratulations.
Manager’s view of
Special Occasion
- Full Redemption History: Track exactly who redeemed your special occasion coupons, and when. Every scan is recorded for full transparency.
- Customer List: Sort your customers by last visit, total points, or loyalty level. Quickly identify your most engaged customers.
- Smart Stats & Reports: Access all data in easy-to-read, filterable graphs and reports—perfect for analyzing campaign success and planning future loyalty offers.
Special occasion compared with a welcome coupon and coupon campaigns
Three ways to send a gift – they differ in what triggers it.
Welcome coupon
A one-time coupon new customers receive right after signing up.
- ✓Gets new customers to join
- ✓Fully automatic
- −Only once per customer
Special occasion
Automatic coupons for the customer’s birthday and selected holidays, sent on the day or up to 30 days in advance.
- ✓Set it once – it repeats every year
- ✓Several occasions in one offer
- ✓Coupon and e-mail, automatically
Coupon campaign
A coupon you send to all customers or to a customer group whenever you decide.
- ✓Full control over timing
- ✓Can be sent to a customer group
- −Each campaign is sent by hand
| Comparison | Welcome coupon | Special occasion | Coupon campaign |
|---|---|---|---|
| What triggers it | The customer signs up | A birthday or a calendar date | You send it |
| Repeats | No, once per customer | Every year | Each time you send it |
| Who receives it | New customers | Customers who have visited you | All customers or a group |
| Plan | Free | Premium | Basic |
Where birthday coupons work well
Wherever people like to celebrate or treat themselves.
Loyalty program Special Occasion - suitable for industries
Why Do You Need a Loyalty App?
- Increase Repeat Visits
- Enhance Sales & Customer Spend
- Gain access to powerful features
Loyalty Programs
Choose the loyalty program that fits your business. Points collection, Stamps, Cashback, Rewards for regular visits, Discounts, Coupons ...
– it’s all up to you!
Analytics & Insights
Get to know your customers better. Track visit history, see which offers perform best, and identify your most loyal customers. Build your database and watch your business grow!
Push & Email Notifications
Stay on your customers’ minds. Send them regular updates and news, special discount coupons, or request feedback after repeat visits.
Coupons & Surprises
Automate promo coupon distribution for special occasions – Birthdays, Valentine’s Day, Children’s Day... Or boost sales with pre-sale coupon offers.
Important features of the loyalty application
Frequently asked questions about birthday coupons
What business owners most often ask before they start.
