Over 93% of businesses worldwide now use rewards programs, but most are still guessing which perks a...
The correct formula is (incremental contribution margin minus attributable programme costs) divided...
Most advice about metrics for customer loyalty starts with the easiest number to report: programme s...
Did you know that increasing your customer retention by just 5% can boost your profits by up to 95%?...
Customer loyalty analysis turns purchase and sentiment data into a prioritised list of revenue risk...
A loyalty programme isn't valuable because it offers money off. It's valuable when it changes a spec...
Boost your profits by up to 95% simply by increasing your customer retention by 5%. It's a staggerin...
Track four numbers, not forty: one financial metric (customer lifetime value or revenue per member)...
A café owner sends the same “10% off your next visit” message to everyone. A customer who visited ye...
90% of companies with loyalty programs report a positive ROI, yet many still struggle with "one-size...
