Facts checked on 5 November 2026

Smile.io Alternative for Businesses With a Counter

Smile.io is a points and referral program for Shopify and BigCommerce stores, priced by monthly orders. BonusQR is built for shops, cafés and salons: customers keep a loyalty card in Apple Wallet or Google Wallet, and staff scan it with a phone or tablet.

Feature by feature

The same 23 features for both products. A tick where the product has it, a cross where its own website shows it does not.

BonusQR21/23
Smile.io8/23

14 features are not stated on the other provider’s website

FeatureBonusQRSmile.io
Price and setup
Free plan, not just a trialYesYes
Works with any till, no POS neededYesNo
Points added automatically by the POSCustom projectYes
API for developersYesPaid add-on
The customer’s card
Card in Apple WalletYesNot stated
Card in Google WalletYesNot stated
Customers join without downloading an appYesNot stated
Loyalty programs
Stamp cardYesNot stated
PointsBasicYes
CashbackYesNot stated
Tiers and VIP levelsBasicPaid add-on
Referral rewardsPremiumYes
Birthday rewardsPremiumNot stated
Welcome reward for new membersYesNot stated
Marketing
Push notifications and newsBasicNot stated
SMS marketingNoNot stated
Location-based notificationsBasicNot stated
Feedback and Google review requestsBasicNot stated
Running the business
Appointment or table bookingBasicNot stated
Gift vouchers sold onlineBasicNot stated
Several locations in one accountBasicNot stated
Separate staff loginsBasicPaid add-on
Rewards for online-store ordersBasicYes

Green: yes. Red: no, as the provider’s own website shows. Grey: not stated on its website, which does not mean it is missing. A plan name means the feature is in that BonusQR plan. Checked on 5 November 2026.

BonusQR vs Smile.io at a glance

The same ten questions for both, answered from each product’s own website and app.

FeatureBonusQRSmile.io
PriceFree plan, free forever; Basic 19 €/month, Premium 69 €/month (less with longer billing). The pricing page shows your currency.Free (200 orders a month), Essential $15, Standard $79 (1,000 orders), Growth $199 (2,500 orders, $20 per extra 100), Smile Plus $999 a month billed annually, Enterprise custom (USD, as listed on 5 November 2026)
Free planYes, with unlimited customers and 7 types of loyalty programsYes, up to 200 orders a month
POS or hardware neededNo. Staff scan the customer’s QR code with any phone or tablet; a POS link through the REST API is a custom project, quoted separatelyBuilt for Shopify and BigCommerce; in a physical store it supports Shopify POS, other POS systems are not supported
Loyalty programs12 types: stamp card, cashback, reward for visits or spend, discounts, welcome coupon, custom offer (Free); points and tiered stamp card (Basic); tiered cashback, referral, birthday and other occasions (Premium)Points and referrals on all plans; bonus events from Standard; VIP tiers from Growth
Apple Wallet & Google WalletYes, a loyalty card for both walletsNot stated on Smile.io’s pricing page
Customer appNot required: the card works in the browser and in the wallet; the BonusQR app for iOS and Android is optionalNot stated on Smile.io’s pricing page
Staff and locationsYour own login on Free; 5 staff logins and several locations on Basic, unlimited staff on PremiumNot stated on Smile.io’s pricing page
Beyond loyaltyBookings, customer feedback, gift vouchers, prepaid packages, news and GEO notifications (Basic), Google review invitations (Premium)Not stated on Smile.io’s pricing page
Online storeWooCommerce and Shopify, on a paid planShopify and BigCommerce
Languages20 languages, for the business and its customersNot stated on Smile.io’s pricing page

Smile.io facts from smile.io/pricing as listed on 5 November 2026. Apple Wallet or Google Wallet support, a customer app, staff logins and languages were not stated on the page we checked.

Strengths on both sides

A fair look at what each product is built for.

What Smile.io does well

  • A free plan for small online stores, up to 200 orders a month
  • Paid plans from $15 a month that grow with your orders
  • Points and referrals on every plan, with bonus events and VIP tiers higher up
  • Native support for Shopify POS on all plans

Where BonusQR is different

  • Made for the counter: staff scan the customer’s QR code with any phone or tablet, next to whatever till you use
  • Priced per plan, not by order volume; the free plan has unlimited customers
  • A loyalty card for Apple Wallet and Google Wallet on every plan, with no customer app required
  • WooCommerce and Shopify on a paid plan, so members earn online on the same account they show in store

Which one should you choose?

Stay with Smile.io if…

your business is an online store on Shopify or BigCommerce, rewards are earned on orders, and in store you use Shopify POS.

Choose BonusQR if…

customers come to your shop, café or salon, you use a till other than Shopify POS or none at all, and you want them to collect stamps, cashback or visits with a card in their wallet.

How to switch to BonusQR

You can run BonusQR next to your current system while your customers move over.

  1. 1

    Set up from Google Maps

    Type your business name as it appears on Google Maps. BonusQR fills in the name, address and photo and creates a starter program you can change.

  2. 2

    Rebuild your rewards

    Add the stamp card, cashback or reward you run today, with the same goal, so regulars recognise it.

  3. 3

    Print the QR code and scan

    Print the free counter stand, sticker or flyer. Customers join from the QR code, and staff scan them with a phone or tablet.

Smile.io vs BonusQR: FAQ

What owners ask when they compare loyalty apps.

What is Smile.io?

Smile.io is a loyalty program for Shopify and BigCommerce stores, with points and referrals on all plans, bonus events from Standard and VIP tiers from Growth. In physical stores it supports Shopify POS.

How much does Smile.io cost?

As listed on 5 November 2026: Free up to 200 orders a month, Essential $15, Standard $79, Growth $199 and Smile Plus $999 a month billed annually, with Enterprise custom. BonusQR has a free plan with unlimited customers; Basic is 19 €/month and Premium 69 €/month, and the pricing page shows your currency.

Can I use Smile.io with a POS other than Shopify POS?

Smile.io’s pricing page says other POS systems are not supported. BonusQR needs no POS: staff scan the customer’s QR code with any phone or tablet, and a POS link through the BonusQR REST API is a custom project, quoted separately.

Is BonusQR a Smile.io alternative for a physical store?

Yes. BonusQR is built for businesses with a counter: customers join from a QR code and keep the card in Apple Wallet or Google Wallet. On a paid plan it also connects to WooCommerce and Shopify.

Does Smile.io support Apple Wallet and Google Wallet?

Its pricing page did not state wallet support. A BonusQR card can be saved to both Apple Wallet and Google Wallet, or kept in the browser or the optional BonusQR app.

How do I start with BonusQR?

Set up BonusQR from your Google Maps listing, create the reward your customers know, and print the free QR code stand for the counter. Customers join by scanning the QR code.

Sources

Everything we say about the other product comes from its official website, checked on 5 November 2026. Prices and features change; check the provider’s site before you decide. BonusQR facts are from the BonusQR app and pricing page.

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