Square Loyalty is a points program built into Square Point of Sale. BonusQR is a loyalty app for small businesses that works with any till: customers keep their card in Apple Wallet or Google Wallet, and staff scan it with a phone or tablet.
The same 23 features for both products. A tick where the product has it, a cross where its own website shows it does not.
13 features are not stated on the other provider’s website
| Feature | BonusQR | Square Loyalty |
|---|---|---|
| Price and setup | ||
| Free plan, not just a trial | Yes | No |
| Works with any till, no POS needed | Yes | No |
| Points added automatically by the POS | Custom project | Yes |
| API for developers | Yes | Not stated |
| The customer’s card | ||
| Card in Apple Wallet | Yes | Yes |
| Card in Google Wallet | Yes | Not stated |
| Customers join without downloading an app | Yes | Yes |
| Loyalty programs | ||
| Stamp card | Yes | Not stated |
| Points | Basic | Yes |
| Cashback | Yes | Not stated |
| Tiers and VIP levels | Basic | Yes |
| Referral rewards | Premium | Not stated |
| Birthday rewards | Premium | Not stated |
| Welcome reward for new members | Yes | Not stated |
| Marketing | ||
| Push notifications and news | Basic | Not stated |
| SMS marketing | No | Yes |
| Location-based notifications | Basic | Not stated |
| Feedback and Google review requests | Basic | Not stated |
| Running the business | ||
| Appointment or table booking | Basic | Not stated |
| Gift vouchers sold online | Basic | Not stated |
| Several locations in one account | Basic | Yes |
| Separate staff logins | Basic | Not stated |
| Rewards for online-store orders | Basic | Yes |
Green: yes. Red: no, as the provider’s own website shows. Grey: not stated on its website, which does not mean it is missing. A plan name means the feature is in that BonusQR plan. Checked on 5 November 2026.
The same ten questions for both, answered from each product’s own website and app.
| Feature | BonusQR | Square Loyalty |
|---|---|---|
| Price | Free plan, free forever; Basic 19 €/month, Premium 69 €/month (less with longer billing). The pricing page shows your currency. | Included in Square Plus: $49 per month per location (Square Premium $149), with a 30-day free trial of Plus – US prices as Square lists them |
| Free plan | Yes, with unlimited customers and 7 types of loyalty programs | No – the loyalty program is part of Square Plus, not Square Free |
| POS or hardware needed | No. Staff scan the customer’s QR code with any phone or tablet; a POS link through the REST API is a custom project, quoted separately | Runs inside Square: customers earn points through Square Point of Sale, Square Invoices or a Square Online site |
| Loyalty programs | 12 types: stamp card, cashback, reward for visits or spend, discounts, welcome coupon, custom offer (Free); points and tiered stamp card (Basic); tiered cashback, referral, birthday and other occasions (Premium) | Points by visit, by amount spent or by items bought; bonus-point promotions and VIP tiers |
| Apple Wallet & Google Wallet | Yes, a loyalty card for both wallets | An Apple Wallet loyalty pass is offered; Google Wallet is not mentioned on Square’s loyalty page |
| Customer app | Not required: the card works in the browser and in the wallet; the BonusQR app for iOS and Android is optional | No separate app: customers sign up at checkout, on a Square website or from an invoice and are recognised by their phone number |
| Staff and locations | Your own login on Free; 5 staff logins and several locations on Basic, unlimited staff on Premium | Priced per location; staff work in Square Point of Sale |
| Beyond loyalty | Bookings, customer feedback, gift vouchers, prepaid packages, news and GEO notifications (Basic), Google review invitations (Premium) | Automatic text messages when customers earn points or rewards, next to Square’s POS, online store and invoicing tools |
| Online store | WooCommerce and Shopify, on a paid plan | Square Online |
| Languages | 20 languages, for the business and its customers | Square lists Australia, Canada, France, Ireland, Japan, Spain, the UK and the US |
Square facts from squareup.com as listed on 5 November 2026 (US pages). Square did not state Google Wallet support, referral or birthday rewards, or prices outside the US on the pages we checked.
A fair look at what each product is built for.
your business already runs on Square Point of Sale, you want points to land without anyone scanning a code, and the Square Plus price per location fits your budget.
you work with another cash register or none at all, you want a stamp card or cashback rather than points, or you want to start a loyalty program for free and add paid features only when you need them.
You can run BonusQR next to your current system while your customers move over.
Type your business name as it appears on Google Maps. BonusQR fills in the name, address and photo and creates a starter program you can change.
Add the stamp card, cashback or reward you run today, with the same goal, so regulars recognise it.
Print the free counter stand, sticker or flyer. Customers join from the QR code, and staff scan them with a phone or tablet.
What owners ask when they compare loyalty apps.
Yes. Square Loyalty is a points program inside the Square ecosystem: customers earn points through Square Point of Sale, Square Invoices or Square Online and redeem them for an amount off or a free item.
As Square lists it in the US, loyalty is part of Square Plus at $49 per month per location (Square Premium is $149), with a 30-day free trial. BonusQR has a free plan with unlimited customers; Basic is 19 €/month and Premium 69 €/month, and the pricing page shows your currency.
Yes. BonusQR does not need a POS connection: customers show their BonusQR card and staff scan it with a phone or tablet next to the Square till. An automatic link between your POS and BonusQR is possible through the BonusQR REST API as a custom project, quoted separately.
BonusQR has a free plan, free forever, with unlimited customers and 7 types of loyalty programs, including the stamp card, cashback and rewards for visits or spend.
Square offers an Apple Wallet loyalty pass; its loyalty page does not mention Google Wallet. A BonusQR card can be saved to both Apple Wallet and Google Wallet, or kept in the browser or the BonusQR app.
Set up BonusQR from your Google Maps listing, recreate the reward your regulars know, and print the free QR code stand for the counter. You can keep both running while customers join BonusQR by scanning the QR code.
Everything we say about the other product comes from its official website, checked on 5 November 2026. Prices and features change; check the provider’s site before you decide. BonusQR facts are from the BonusQR app and pricing page.
