What kind of reward should I choose for my customers?

You can choose different types of rewards. It can be a coupon for a free product or service (like a coffee, dessert, or massage), or a discount or voucher with a set amount of money off. What’s important is that the rules are clear and the reward is interesting for most people. For example, “every 8th coffee free” is motivating. But “every 20th coffee free” is too far away and not exciting. Don’t forget the main idea of a loyalty program – you are rewarding customers for choosing you instead of your competitors. Think about it: How much do you appreciate a customer who comes for the 10th time? Or someone who spends €100 at your café instead of somewhere else? The better the reward feels, the more likely they’ll keep coming back.

What data can I collect – and is it GDPR safe?

With BonusQR, you get a list of your loyal customers, including the nicknames they choose in the app. You can also see their visit history, collected points, and used coupons. All customer data is protected and GDPR compliant. We do not show email addresses to businesses, and we only send notifications to customers about important or helpful updates—like earned rewards, upcoming coupon expiry, or new offers from your café. Thanks to BonusQR, you can stay in touch with your customers, while keeping their privacy safe.

How do I choose the right structure for my loyalty program?

Always start by choosing one main loyalty program – something long-term that works for every visit and is interesting for most customers. Good choices are Points or Cashback, because they let you reward all customers every time they come. Then, add an onboarding reward – a gift for new members when they join your loyalty club. The first step is always the hardest, so a special welcome bonus helps a lot. Finally, make your program fun and playful! Add gamification elements like: Stamp collection Rewards for spending a certain amount Surprise wins Birthday gifts This mix keeps customers engaged and happy to come back.

Paper vs. Digital Loyalty Cards – What are the pros and cons?

Paper cards are nice and physical – customers can start using them right away, even without joining a loyalty program. But they are not very effective. Many customers lose them after one visit or forget them in another bag. That means no points – and you can’t send them reminders or special offers. Digital loyalty cards are always in the customer’s phone, so they never forget them. They can always see their current points, and they can receive updates, birthday coupons, and special offers – all of which motivate them to come back. The only small disadvantage of digital cards is that customers need to create an account to use them. But with BonusQR, they can register in just one click – quick and easy!

How do I start using the app and promote my loyalty program?

It’s easy! As soon as you create your profile in BonusQR and set up your loyalty program, you can start right away. In the PROMOTION section, you’ll find flyers and stickers with your QR code. When customers scan it, they’ll see your loyalty offer and can join your club with just one click. All instructions are easy to understand – they appear both in the app and on the printed flyers. Don’t forget to share your loyalty program on social media and your website. You’ll find a special link in the same section, which you can use to promote your loyalty offer online.