Loyalty application for
Hair salons

Start with your sales. A good loyalty program should boost repeat purchases and customer spend.
To check if your setup works, track these key numbers:
1. How many customers joined?
If fewer than 30–40%, your program may need to be more attractive. A welcome voucher can help — even with a free BonusQR account.
2. New vs. returning customers
After 2–3 months, aim for at least 60–70% returning customers. If you reach 80%, that’s excellent.
3. Revenue impact
Loyalty members usually spend 12–40% more and shop more often. Even a 5% retention increase can grow profits by up to 95%.

All of this is trackable in your BonusQR dashboard.

Loyalty programs offer many ways to reward and motivate customers to visit more often. The most popular types are:
Points Program – Customers collect points with every purchase and later exchange them for rewards.
Cashback – Customers get credit after each purchase, which they can use to pay for future orders.
Stamps – Customers collect stamps for specific items (like coffee), and after a set number, they get one free.

Besides the main loyalty programs, it’s a good idea to add extra, fun options so customers feel it's really worth joining your loyalty club. Some great ideas are: Reward for spending a certain amount, Welcome bonus for signing up, Special offers only for loyal customers, Visit rewards, Birthday gifts, Random surprise rewards

These extras make your loyalty program more exciting and enjoyable!

You can choose different types of rewards. It can be a coupon for a free product or service (like a coffee, dessert, or massage), or a discount or voucher with a set amount of money off.

What’s important is that the rules are clear and the reward is interesting for most people. For example, “every 8th coffee free” is motivating. But “every 20th coffee free” is too far away and not exciting.

Don’t forget the main idea of a loyalty program – you are rewarding customers for choosing you instead of your competitors.
Think about it: How much do you appreciate a customer who comes for the 10th time? Or someone who spends €100 at your café instead of somewhere else?

The better the reward feels, the more likely they’ll keep coming back.

Your loyalty program should be simple, clear, and easy to join.

Use an app with quick sign-up, the option to save the loyalty card to Apple or Google Wallet, and even let customers join without downloading anything—like with BonusQR.

Make sure your program is:
Easy to understand – no complicated rules.
Transparent – no hidden conditions.
Motivating – rewards should feel worth it.

Examples:
Every 10th coffee free
Cashback from each payment
2 points for every €1 spent

Set rewards that are interesting for all types of customers.

Need help choosing the right loyalty setup for your café or business?
Try a free consultation with the BonusQR team!