Loyalty application for
Hair salons

With BonusQR, you get a list of your loyal customers, including the nicknames they choose in the app. You can also see their visit history, collected points, and used coupons.

All customer data is protected and GDPR compliant. We do not show email addresses to businesses, and we only send notifications to customers about important or helpful updates—like earned rewards, upcoming coupon expiry, or new offers from your café.

Thanks to BonusQR, you can stay in touch with your customers, while keeping their privacy safe.

You can choose different types of rewards. It can be a coupon for a free product or service (like a coffee, dessert, or massage), or a discount or voucher with a set amount of money off.

What’s important is that the rules are clear and the reward is interesting for most people. For example, “every 8th coffee free” is motivating. But “every 20th coffee free” is too far away and not exciting.

Don’t forget the main idea of a loyalty program – you are rewarding customers for choosing you instead of your competitors.
Think about it: How much do you appreciate a customer who comes for the 10th time? Or someone who spends €100 at your café instead of somewhere else?

The better the reward feels, the more likely they’ll keep coming back.

Paper cards are nice and physical – customers can start using them right away, even without joining a loyalty program. But they are not very effective. Many customers lose them after one visit or forget them in another bag. That means no points – and you can’t send them reminders or special offers.

Digital loyalty cards are always in the customer’s phone, so they never forget them. They can always see their current points, and they can receive updates, birthday coupons, and special offers – all of which motivate them to come back.

The only small disadvantage of digital cards is that customers need to create an account to use them. But with BonusQR, they can register in just one click – quick and easy!

Always start by choosing one main loyalty program – something long-term that works for every visit and is interesting for most customers. Good choices are Points or Cashback, because they let you reward all customers every time they come.
Then, add an onboarding reward – a gift for new members when they join your loyalty club. The first step is always the hardest, so a special welcome bonus helps a lot.
Finally, make your program fun and playful! Add gamification elements like:
Stamp collection
Rewards for spending a certain amount
Surprise wins
Birthday gifts
This mix keeps customers engaged and happy to come back.